AI-Generated Video Is Here—Is OpenAI’s Sora Expansion a Revolution or a Risk?

OpenAI’s Sora is revolutionizing video marketing by allowing brands to create hyper-realistic commercials with just a text prompt—no actors, no cameras, no production crews. While this technology opens new creative possibilities, it also raises serious ethical concerns about deepfake marketing, misinformation, and AI-driven deception. With the EU AI Act imposing strict regulations, the debate over AI-generated video is heating up. Is this the future of advertising or a dangerous step toward a digital trust crisis? Explore the risks, rewards, and what it means for marketers navigating this new AI landscape