AI and Digital Ad Buying: What Marketers Need to Know

Ready to embrace AI in digital ad buying? AI tools like Meta’s Advantage+ and Google’s Performance Max are transforming the landscape, automating ad placements and strategy. Marketers, it's time to shift focus from tactics to creativity—tell better stories, understand your audience, and lead AI with powerful inputs. Stay ahead of the curve by mastering AI basics and integrating data models into your creative process.