AI Ads Are Giving Big Drake Energy —Over-Optimized, Underwhelming

AI ads are efficient but uninspired—big brands thrive, small businesses struggle, and creativity takes a backseat. This piece explores why marketing needs both optimization and soul—AI excels at efficiency, but true creativity goes beyond the algorithm. If your ad feels like Drake’s music—technically sound, repeatable, but after a few albums missing that magic—it’s time to rethink AI’s role in your strategy.